Viral video everywhere you go!! Oh how we are spoiled.
Nokia announced a partnership with YouTube in a deal that seems almost necessary. It was bound to happen, and surprisingly it was not sooner. According to Mobiledia.com, through a Nokia Web Browser with Mini Map (Nokia’s addition to the web browser so that websites appear as they would on a PC) all Nseries devices will have direct connection to YouTube’s mobile site.
Nokia is looking to profit from the trend in viral video. In the event that the YouTube addiction doesn’t die out in the next few weeks, mobile phone connoisseurs will find a few extra features that will tickle their fancy.
The Mini Map browser not only allows for fast connection to YouTube but also a clear way to view the videos on such a small screen. In addition to this, the videos themselves will be accessed by single-click playback (Mobiledia.com). According to the Nseries section of Nokia’s official website, viewing pleasure will increase tremendously due to “DVD-like video–30 frames per second (Nokia.com). This will be pretty impressive as long as the battery life can support it.
Also, the Nseries devices will allow the user to get mobile video RSS feeds and video on demand enabling the user to search through massive video databases (Mobiledia.com).
On the other side of the court, Nseries devices will be friendly to the like of those that wish to record their own videos and submit them directly to YouTube. The Nseries devices allow the user to “trim clips and arrange them in the timeline, add special effects, combine clips, [and] insert music from your device's library” (Nokia.com). Uploading these favorite images and videos through the Vox blogging service allows for easy transfer to Flickr, Photobucket, and iFilm, in addition to YouTube (Nokia.com).
So now that users have the ability see their favorite videos and just as easily create their own, the question that remains is, will it catch? Yes and no. There are those people where quality is everything and as much as the phone promises to be DVD quality, the end result won’t be as nice as using a home min DV camcorder or straight to DVD camcorder. The “techie” would probably still prefer the best of the best. Then there are those who don’t mind a less than immaculate picture quality and will get a kick out of recording their nights out on the town, sporting events, and concerts (if they can get away with it of course). The point is that, Nokia is milking the viral video for what it’s worth to them. I just hope it last long enough for them to see a return.
And yes, another possibility for record companies to jump on board is at their doorstep. Premium artist video content perhaps? Whatever they were to choose it would have to be creative because the market is not so much into music videos as it was in the 80’s and 90’s. Making a low budget video on treadmills will capture the markets attention for a while opposed to a multi million dollar video that will be luke warm in the hearts of the fans at best. For now, viral video seems to capture the music fans’ attention. This could be because it relates more to the average person and seems a bit more intimate than a massive production. Fans these days like that sort of thing.
One thing is clear cut though–viral video has now infested that which you hold ever so close to you–your phone.
Nokia-Web Browser
http://www.nokia.com/browser
MobileDia- Nokia and YouTube Cooperate on Mobile Video
http://www.mobiledia.com/news/56576.html
Nokia-Mobile Video Center
http://www.nseries.com/index.html%23l=experiences,video
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